No bollocks, just beer. Have you seen those recent Stella Artois ads that declare “It’s a chalice. Not a glass”? Newcastle Beer launches a campaign that pokes fun at rival beers with it’s humorous and staunch anti-BS tone. If you’re tapping into what consumers are already thinking—chalice? seriously?—then you’ve got their emotional context down cold.
At the time I was waiting tables at Hard Rock Hotel in Orlando, FL. I was a cocktail waitress in the VIP lounge, which is Jimi Hendrix themed. I think staring at music memorabilia all day probably soaked my brain with that vibe. One day as I was leaving to go to work I saw a pile of cassette tapes laying on top of a canvas I had set near my door. I thought, “What ghosts could be hiding in those machines?” I pulled out the ribbon and tried to work with it, making some writing. I watched the ribbon curl up and it reminded me of Jimi Hendrix’s crazy hair, so that was the first portrait I made. I had never sold a piece of artwork. But selling was never that important… discovering is the fun part. by Erika Iris
(via hotphotography)
“This is logo for small shop, which trades coffee. Logo and concept are inspirited by small shop at the beginning of 19 century, where quiet and comfort valued much more than bazaar. In this shop we tried to build up domestic comfort with peace and silence. We love coffee. We love typography. We love design.”
By Gaslight, Valery Zaveryaev, and Roman Shchyukin.
